Is Company Culture Important?


Over here, we discuss the importance of company culture and how it benefits you.

Company culture is an important aspect when it comes to choosing a job. PHOTO: Thirdman/Pexels

Notice when you are in a new organisation, your peers will ask you how is your company culture like? That is because company cultures set the ‘system’ for the employees and things in place. A good company culture can form a sense of shared purpose, engagement, motivation, and even productivity.

When you are applying for jobs, you should also consider the company culture as well apart from the compensation package. According to TeamStage, 46% of job seekers consider company culture to be an important factor when it comes to choosing jobs. Hence, job seekers are constantly looking for organisations with great cultures and values that can align with theirs.

Why is company culture important and beneficial to both employers and employees?

1. Attracting Top Talents

Typically, great company culture can help to attract top talents, because people want to be in the best places, don’t they? It is just like team sports, everyone wants to be on the best team. Google, Microsoft, IBM, and Hubspots are some examples of companies that are highly sought after by job seekers because of their great working culture.

However, these companies are also relatively harder to enter. Job seekers do not necessarily have to become a top talent to join a company with a great culture. Not to worry, there are millions of jobs out there that have just as good company cultures, you just have to identify and uncover these golden companies with your due diligence (Top companies with great working cultures to work for).

2. Positive Reputation

Notably, great company culture may also form a significant impact on the overall reputation of an organisation. As a result of a great company culture, they are viewed more positively and favourably by customers, partners, and all the other stakeholders. This helps to build trust and credibility for the company in the long run. And as we all know, trust and credibility are very important for businesses.

So, if you are a business owner or some startup co-founder, make some magic and form the ideal type of company culture. Anything that starts from welfare to positive engagements and working styles.

3. Better Innovation

A great company culture may also help organisations to be more innovative. Being in a conducive environment, where employees feel valued, they are more willing to take up new tasks, ideas or even risks at work. This might result in new business models, products, and services for the organisation that can help the business to grow and scale. If you are in one, then you are in a good place!

Throwing in some of my own experience here, I used to work in start-ups and I realised it’s like what people always mention, ‘Working in start-ups enables you to learn a lot despite it being very challenging.’ I think first of off, it’s because of the company culture, it gives you more autonomy and freedom to have a clear mind, and that’s where you gain more ideas or project angles to develop further.

4. Employee Retention

Great company culture can also result in better employee retention. As employees find themselves being a part of a supportive and positive culture, they are more likely to stay with the company for a longer term. What this means for the organisation is that they are able to save on recruitment and training costs, and minimise disruptions to businesses.

Interestingly, I do know of some people who have shared with me that they would rather stay with their existing company than to explore further with other companies. Though they have some bit of working experience and have the potential to attain higher salaries. The rationale was that they are comfortable in their role, environment, and close colleagues, so they do not want to leave their comfort zones. I guess this is what they meant to have a good company culture.

5. Better Communication and Workflow

In an organization with good company culture, it’s relatively easier to communicate and allow work to flow more productively. As the systems and expectations are in place, employees are more let loose and they are able to speak their minds more clearly. It does not really matter how formal or informal the communication is, so long as it gets work done and is appropriate (confidential information to be handled with caution).

For instance, I used to work in Shopee and it’s well-known to have their own communication channel, known as the SeaTalk. There is a very unique and interesting way of conversing over this One-stop for Work app. It’s like a Telegram where you can share emojis and people tend to use short forms in conversations due to the nature of it being a fast-paced environment. Well, but so long as it works right? It’s the way of life there. Gosh, I miss those snacks there!

Speaking of this, you have to first observe whether it’s a hierarchical or flat organisation structure. But you will be surprised though some organizations may be huge yet have a rather flat organisational structure. Thus, when you look for a job, it’s essential to know how the company or team communicates and how their work style.


So, as you may know, an organisation with great culture is indeed beneficial to both employers and employees. Especially if you are a new job seeker looking for jobs and require some quick tips on interviews, do check out our 13 Job Interview Questions and Answers article!

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